About MacAuthority

To the core.™

It means our product passion, customer commitment and values run deep.

Twenty-five years ago, the owner of MacAuthority sold his first Apple II computer. Presently, MacAuthority employs over 100 local staff in five cities: Nashville, Louisville, Chattanooga, Johnson City and Winston-Salem. As the third-largest member of a nationwide elite class of independent certified Apple Specialists, and largest of the sort in the Southeast, MacAuthority blends quality Apple products with strong local roots to enhance the consumer, businesses and education community with a broad variety of new and remanufactured products as well as Apple-authorized service, upgrades, and repairs. MacAuthority has been recognized among the top five percent of such service providers.

As our customer, you’ll enjoy a variety of MacAuthority Advantages:

  • More product variety than national chains.
  • World-class technology.
  • Local roots and flexibility.
  • Personal, convenient experience.
  • Expert staff and technicians.
  • Trade-in, rental, and leasing.
  • Student discounts.

OUR CREED:

“Our knowledgeable employees are dedicated to saying ‘yes’ to our customers.”

OUR MISSION:

“Provide creative technology resources to our customers, strengthen the careers of our employees, and deliver superb results for stakeholders.”

MACAUTHORITY VISION:

“It is the spirit of our daily business to keep the customer at the core of all we do. We strive to remain a trusted source for the best digital solutions in the home, office, classroom, enterprise and beyond.

A belief in fairness guides our actions and expectations regarding our relationships with suppliers, partners, customers and employees.

We are committed to enhancing lives and livelihoods using the best technological products available, while demonstrating outstanding knowledge, accuracy and skill in the delivery of those solutions.”